The Art of Storytelling

Instructor: Greg Burke

65,375 already enrolled

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1 module

Gain insight into a topic and learn the fundamentals.

1,156 reviews

Beginner level

Recommended experience

Flexible schedule

2 hours to complete

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

1,156 reviews

Beginner level

Recommended experience

Flexible schedule

2 hours to complete

Learn at your own pace

What you'll learn

Create captivating stories and deliver successful speeches

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

99%

Most learners liked this course

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There is 1 module in this course

Master the art of storytelling to captivate audiences and deliver impactful presentations. This course will teach you how to craft compelling narratives that resonate, enhance your ability to connect with your audience, and leave a lasting impression. Learn techniques for structuring stories, using different narrative styles, and transforming your speeches into unforgettable experiences. No prior experience required. Ideal for professionals in business and marketing.

Welcome to the Art of Storytelling short course! The art of storytelling has been effective in generating memorable content that is easy to share and remember, exciting enough to capture the audience's attention and a source of inspiration to mobilize people around a common project.

What's included

6 videos5 readings4 assignments

6 videosTotal 16 minutes

Storytelling Introduction1 minute
When to Use a Story? 2 minutes
Structure of a Good Story 4 minutes
The Seven Mortal Sins of Storytelling3 minutes
Effective Tools in Storytelling2 minutes
Storytelling Speech Sample #13 minutes

5 readingsTotal 24 minutes

Meet the professor5 minutes
What Stories are For?1 minute
Remember5 minutes
Remember5 minutes
Summarizing the Key Ideas8 minutes

4 assignmentsTotal 60 minutes

Final Question30 minutes
Question Time10 minutes
Question Time 10 minutes
Question Time10 minutes

Instructor

Instructor ratings

(396 ratings)

Greg Burke

IESE Business School

4 Courses76,229 learners

Offered by

IESE Business School

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Showing 3 of 1156

Reviewed on Nov 13, 2024

This course was short and sweet! It puts into words the things I've known before, while giving me new information about how to properly produce something I am proud of.

Reviewed on Nov 18, 2024

What you expect from IESE: short, concise and to the point, with actionable advice backed by solid examples. Good ROI for an hour of your time. Muchas gracias IESE!

Reviewed on Oct 1, 2024

Well planned and structured course with easy to understand. It is very helpful for me to understand how the storytelling is more effective while on public speaking.

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